Jan 5th 2017.

 

Populus Data Solutions launch new advanced analytics service.

 

The new service will draw upon our breadth of experience crossing many industry sectors including Public Sector, Technology, Telecommunications, Media, Internet, Financial, Healthcare and Automotive. We can deliver a range of techniques including:

 • Segmentation analysis
 • Conjoint analysis
 • Driver modelling
 • Media and marketing mix modelling
 • Perceptual mapping
 • Data fusion
 • Econometric and time series modelling


“We recognise that there is real need for this particular set of skills in the market and we are delighted to bring this new analytics service to meet the needs of our clients. Our aim is to support agencies who may not have advanced analytics capabilities in house, providing statistical outputs in plain English and in a commercially focussed way, ensuring maximum levels of insight are generated, not statistical jargon.”

Patrick Diamond, Managing Director, Populus Data Solutions

 

For more information on our advanced analytics service please click here

For enquiries, please contact Chris Atkins at catkins@populusdatasolutions.com

 

Click here to download

www.populusdatasolutions.com

    

Sept 16th 2016.

 

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Populus Data Solutions are thrilled to announce that we are now two time winners of the MRS Operations Award for Best Data Solution after successfully winning the award again in 2016.

Our award winning solution was for a survey undertaken on behalf of Mediacom and Universal Music. We designed an online survey solution, built to engage with children 6-8 years old. The solution innovatively captured:

 • Claimed behaviour to understand music and listening preferences.
 • Immediate and automatic system 1 response to CD cover designs through an implicit
 • response test, which was designed by House51, experts in applying behavioural
 • economics to research.


What the judges said: “Populus Data Solutions stood out for capturing both claimed behaviour and implicit responses. They are working with their clients to help develop innovative solutions that go above and beyond traditional data collection. Really well done Populus!”


Some key highlights of the solution include:

 • A visually engaging survey designed especially for 6-8 year olds
 • Included in the survey was an on screen avatar, to read out the questions to aid
 • understanding amongst this age group
 • Survey questions were included to uncover claimed behaviour
 • An implicit response test was designed to look at unconscious associations and
 • immediate response to the CD covers, including speed of response
 • Video voxpops were collected to provide feedback on the survey design and to
 • check understanding from the children responding


“We are delighted that the MRS has chosen again to recognise the industry leading work that Populus Data Solutions is undertaking. This solution is evidence of the innovative approaches we take within online data collection but always underpinned by robust research process”

Click here to download

Patrick Diamond

Managing Director, Populus Data Solutions

 

Many thanks to our partners House51 and Mediacom for their collaboration on this project.

 

Our award winning solution in 2015, was for our Voice of the Customer solution for Red C Research and Aer Lingus.

 

If you would like further information on our award winning solutions or would like to discuss further how we can help support your research needs please contact Chris Atkins here

 

Click here to download

www.populusdatasolutions.com

 

Dec 4th 2015.

 

According to the latest MRS Research & Insight League Tables (UK), Populus Group was the fastest growing individual agency of 2014.

The group, which includes fieldwork and data collection agency Populus Data Solutions, reported a 31.89% increase in turnover from £9.24m in 2013 to £12.18m in 2014.

Populus Data Solutions, which was founded in 2010, provides online, telephone and mobile data collection to many of the leading insight, media and strategy consultancies.

Patrick Diamond, Managing Director of Populus Data Solutions, “We are delighted by the news. The growth is a testament to the hard work of the individuals in the business and the quality of data collection and delivery we are providing to our clients. It caps off a fantastic year for Populus Data Solutions, who were awarded the MRS Award Best Data Solution 2015 earlier in the year for their Voice of the Customer solution.”

Visit the Market Research Society website to view the league tables.

   

Sept 18th 2015.

 

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Populus Data Solutions are delighted to announce that we are the winners of the MRS Operations Award for the Best Data Solution 2015. Selected for our Voice of the Customer solution for Red C Research and Aer Lingus, the solution provides a fully integrated data collection and real time reporting service across all touchpoints of the customer experience.

 

What the judges said: “Populus Data Solutions demonstrated, with their Voice of the Customer data collection and real-time reporting service for Aer Lingus, how they are able to create holistic, innovative and effective data solutions. The results of the programme, with its adoption throughout the entire business plus expanding client insight on flights, routes and airports that were previously unknown, demonstrates the value this solution has brought to the client’s business. This was reinforced with very strong client testimonials.”

 

Some key highlights of the solution include:

An online survey that evaluates the full customer journey
Fully automated email invites, that embeds customer booking data into the survey
Optimised to operate on mobiles, tablets and PCs
A real-time reporting system which measures KPI’s via 11 automated dashboards
Unprecedented scale to allow the Aer Lingus business to understand customer feedback in real time.

 

The data provided has allowed Aer Lingus to answer long standing questions on particular flights, routes and airports that were previously unknown as the samples were too small to look at via standard research methods.

 

“We are delighted that the MRS has chosen to recognise the work of Populus Data Solutions in this area. It’s a perfect example of everything the business stands for – highly skilled professionals, driven by innovation and customised solutions that meets the needs of our clients.”

Click here to download

Patrick Diamond

Managing Director, Populus Data Solutions

 

If you would like further information on our Voice of the Customer solution or would like to discuss further how we can help support your research needs please contact Chris Atkins here

For a copy of our recently published ‘Manifesto for sustainability in market research’ click here

 

Click here to download

www.populusdatasolutions.com