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We work with our clients helping them deliver added value

through advanced analytics.

Our aim is to ensure that the statistical outputs we provide will be in plain English and in a commercially focussed way, ensuring maximum levels of insight are generated, not statistical jargon.


Range of Techniques

Segmentation analysis


Conjoint analysis


Driver modelling


Media and marketing mix modelling


Perceptual mapping


Data fusion



Regression and Correlation Analysis

Factor Analysis

Cluster Analysis


Time-Series Analysis

Correspondence Analysis

“We have a long standing relationship with Populus Data Solutions based on trust that they always deliver exceptional service levels. The addition of an in-house statistics team has strengthened this relationship and given us new ways to work together. The feedback from our client to our report and the simulator was extremely positive.”


Richard Barton
RED C Research, London