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Advanced

Analytics

We work with our clients helping them deliver added value

through advanced analytics.

Our aim is to ensure that the statistical outputs we provide will be in plain English and in a commercially focussed way, ensuring maximum levels of insight are generated, not statistical jargon.

 

Range of Techniques

Segmentation analysis

 

Conjoint analysis

 

Driver modelling

 

Media and marketing mix modelling

 

Perceptual mapping

 

Data fusion

 

Econometrics

Regression and Correlation Analysis


Factor Analysis


Cluster Analysis


CHAID


Time-Series Analysis


Correspondence Analysis

“We have a long standing relationship with Populus Data Solutions based on trust that they always deliver exceptional service levels. The addition of an in-house statistics team has strengthened this relationship and given us new ways to work together. The feedback from our client to our report and the simulator was extremely positive.”

 

Richard Barton
RED C Research, London