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Facial

Coding

Challenge

A leading media agency approached Populus Data Solutions as they wanted to gauge the emotional reaction of respondents to two adverts for a leading soft drinks provider to determine which would be the best received.

Solution

Populus Data Solutions designed a solution that included explicit survey questions combined with facial coding technology embedded into the survey. This allowed comparisons between the two adverts to analyse both the conscious and non-conscious response of participants. This included looking at happiness, surprise, puzzlement, disgust, fear and sadness.

Outcome

By analysing both the survey and facial coding results, the media agency were able to gain a fully rounded understanding of the response to both adverts. They were able to see the emotional response through facial coding, whilst using the response to survey questions to probe this understanding in greater detail. The solution allowed the agency to give a clear recommendation on which advert to move ahead with.